Vox at the Frankfurt Trade Fair, 1966
27th February - 3rd March
In 1966, as in 1965, the Trade Fair took place in Hall 12 at the back of the main exhibition ground. The big thing for Vox was the "4" and "7" series amplifiers, nine models shown: 430, 460, and 4120 for bass; and 705, 710, 715, 730, 760 and 7120 for guitar. The Vox adverts for the Fair (towards the foot of this page), however, gave nothing away.
"Beat Instrumental", February 1966. The "new range of Vox equipment" was the 7-series, which in actual fact was not ready for sale until June/July.
"Beat Instrumental", May 1966, signalling some further delay of the new series.
"Beat Instrumental" magazine did not print a review of the 1966 show. Normally only the British Musical Industries Fair in August was given serious coverage. The page on the Vox showing at the Frankfurt Trade Fair, February 1965, is here.
The location of the picture above is unattested, but in terms of date, Frankfurt is certainly a possibility. Early 7120s had already been issued to the Beatles. On the other hand, the shot could perhaps have been taken at the British Musical Industries Fair mounted in Russia, July '66. The intention to exhibit 7-series amps there is noted in "Beat Instrumental" magazine, April '66.
Frankfurt Messe, photo taken in the 1970s prior to the redevelopment of the exhibition ground. Trade Hall 12 is indicated by the arrow. In the later 1960s, the much larger Trade Hall 11 to its right was used.
The complex as it is today. Trade Hall 12 is new. Many older buildings still exist though.
The Pyramid Strings stand, 1966
Advert for the Artia trumpets display at the Fair in "Crescendo" magazine, February 1966. Artia were at stand 2420 in Hall 12.
"Crescendo", March 1966, a short note on the Fair and a pointer to the British Musical Instrument Industries Fair in Moscow in July.
Three exhibitors' stickers for letters and envelopes.
Vox adverts 1966
Above, the advert placed by Vox in "Beat Instrumental" magazine, February 1966. This was taken up (below) in variant form as an advert for Vox at the Frankfurt Music Fair, 27th February - 4th March.
Above, "Melody Maker" newspaper, February 1966, advertising the company's presence at the Frankfurt Musikmesse - Hall 12, Stand 2416/7. The Vox ad for the 1967 show is here. Note that the logo of the AC100 cab has an edge outline.
Other ads from the Melody Maker Frankfurt show issue
26th February 1966