RAI Amsterdam, opened in 1961.

The event was the 12th International Electronics Exhibition ("FIRATO") in the Rijwiel en Automobiel Industrie (RAI) motor industry exhibition hall, Amsterdam, September 1965. So far as one can tell, Vox was represented by Denney certainly, perhaps with an assistant or two. For a similar specific display of the guitar organ, see this page (Dublin, December 1964).

There are two AC30s present. The guitar-organ case is behind Denney. The sign on the wall was clearly "Phantom" and something else. On the right, an accordion, perhaps to demonstrate the new accordion amplificaion system introduced formally by JMI in 1966.

Note the cut-out in the headstock.