The Ideal Home Exhibition, London, Olympia, 1967
7th March - 1st April, 1967
A still from BBC coverage of the show.
The "Ideal Home Exhibition", a wonderfully British institution sponsored by the Daily Mail newspaper, is held annually at the Olympia Exhibition Hall in west London. The still above is from coverage shot in 1967. Note that an AC50 and AC100 were featured rather than the new solid state amps. The address given for Royston is the old one: 24-25 New Bond Street, just discernible on the stand. By mid 1967 Royston's head office was at 3 Hill Street (Mayfair).
The centrepieces of the Vox show were the Riviera organ and a demonstration of the guitar-organ by Dave Roberts - see the piece from "The Beacon" towards the end of this page.
A note on the show in the music trade press, April 1967.
Was the "Golden Guitar" the Phantom seen in the hands of Frank Thornton at the very end of the film "Gonks Go Beat" (1965)? Thanks to Martin Kelly, the answer is now no (July, 2021). The Ideal Home Exhibition guitar was a different one. But the pictures below convey something of the effect.
Screen grabs from the film. The guitar is indeed gold although it does look silver in some frames.
Front page of the catalogue for the '67 show.
Royston / Vox had stand 223 in the "Leisure" section of the "Empire Hall" at Olympia. Next to it, in stand 224, was Emilie Segard Limited, exhibiting "Reproductions on cloth of classical and modern French tapestries".
The presence of Vox (or rather Royston) at the show in 1967 is also recorded in "The Beacon", Journal of the Royston Group, July '67:
Dave Roberts also manned the Vox stall in Moscow, 1966 - see this page.
A short video of the show is here. Below, some great footage of the Ideal Home Exhibition, 1966:
More to follow.